Livity has created a mobile animation app called Plays, which creative director James Hogwood describes as “an animated message designer” that “aims to inject more fun and creativity into your messages and social content.” The app is primarily aimed at creatives, says the agency, “but it’s accessible for anyone from Instagram and Whatsapp addicts through to brands looking for a powerful tool for social content.”
There are certainly a few similar apps out there, but the agency claims that this is new in terms of the flexibility it offers and “quality of output.” The app works by allowing users to first write their message, then choose your font, pick a text animation style, pick an animating background, color everything in, and import images from your camera roll. Levity adds, “you can pause any of your animations in any place, left/right/center align your text, pinch to scale anything, move stuff around the grid, layer things. And then export it square, portrait, or landscape to Instagram, your favorite messaging app or just your camera roll.” You can have a peek at how it all works on the Plays Instagram.