Since it was first worn in 1860 by Brooklyn baseball team the Excelsiors, the classic baseball cap has become an indispensable beacon that calls out to like-minded individuals, whether it’s embroidered with a sports team, college, or company logo—or even a political tagline. A trusty cap is a practical shade in the summer, but it can also signal a hobby or alignment. It’s no news that in the recent years, the most successful example of political branding came down to a simple red cap emphatically marked with a Times New Roman slogan. A hat can say a lot, despite the tiny surface available for adornment.
While political, sports-related, and heavily branded baseball caps abound, what about the baseball cap for the dedicated followers of team graphic design? We asked five designers and illustrators to recommend their most beloved cap to us, to help beat off the glare of the fall sun.
Left: The Spreadsheets Cap for those designers tethered to the Excel spreadsheet, available from The Pretend Store.




