You’re walking down the street and something glints and grabs your eye—a shiny, silver thing pasted onto the wall, reflecting the sun. Surprisingly, it’s a poster—flat, rigid, and typographic, but with a little extra spark—thanks to Balmer Hählen.
The Swiss graphic design studio has made a name for itself through its special attention to detail and the quality of its prints. The studio marries rigid compositional elements with surprising detailing, a sensibility that’s contributed to the impressive number of poster competitions that its been awarded or selected for. The poster form has become a favorite communication medium for Balmer Hählen, a space where it can both honor its traditional Swiss heritage, but also experiment with newness.
“We especially like it when a poster plays with distance,” say founders Priscilla Balmer and Yvo Hählen. “From afar it might look one way, but when you get closer, more is revealed.” Here, Balmer and Hählen take us through all their impressive, inventive details.