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Four Great Takes On Beer Branding

How do you choose a brew when they all look this good?

Spring has sprung, and to celebrate, it’s another round of Happy Hour. We’ve got four beautiful brews for you to ogle while plotting your next park hang. Read on to see the best in booze branding this month.

1
Lucy Ketchin: Northern Monk

Matisse vibes might be everywhere right now, but we can’t say no to beer this joyful. Illustrator Lucy Ketchin designed this label for Northern Monk brewery’s new tangerine-infused beer in her signature cut-out style. With its warm colors and cheery vibe, it’s the perfect brew for welcoming spring.

2
Ben Lory: Brasserie Uncle

Ben Lory designed a line of beers for Brasserie Uncle, a brewery in Brittany, France, whose location has seen many a seafaring sailor drink a brew or two. The label subtly nods to the brewery’s connection to the water by incorporating the designs of the Nautical Flag Alphabet, which stretch across the top of the label like a row of QR codes. Lory designed each variety of beer with its own color system that’s tied into a natural, sea-tinged palette of blues, yellows, browns, and blacks. It’s just the right amount of themed to make you subconsciously want to sip it on the beach.

3
Thirst Craft: Overtone Beer

Thirst Craft, designers of all things boozy, are back at it with a new label for Overtone Beer. The Scottish brewery wanted to stand out amidst a sea of ever-improving beer can designs, and Thirst Craft gave it a bright treatment to match its ambitions. The labels are inspired by Overtone’s founder’s love of techno music—each of the labels is like a mini club poster with bright colors and bold graphics that veer into op-art territory.

4
Jose Maraver: Enix Brewing

Sometimes simple really is best. Case in point: this new packaging for Pittsburgh brewery Enix. Designed by Jose Maraver, Enix’s new identity centers around the clean typography of Maison Neue. Maraver arched the type into a semi-circle and completed the circle with an arrow.  Splashed across old-school brown bottles, the mark is a straightforward declaration of what’s inside, which is really all we want to know anyway.

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Happy Hour