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Lush Cider, Cool-kid Lagers + a Damn Pretty Wine Spritzer in a Can

During last month’s Happy Hour, we were all about bottles. This month, we’re diving deep into the land of well-designed cans. We’ve scoped out everything from ciders with beautifully illustrated labels to cool-kid minimalist lagers. Go ahead and crack one open—it’s Friday, and you deserve it.

Wedge, Drav Beer

Drav, a new line of beer out of Montreal, is the platonic ideal of 2018 label design. There’s the muted and unexpected color schemes. There’s a trendy ’70s era typeface. The whole thing is vaguely vintage yet vaguely modern. Needless to say, we like it. The designers at Wedge used a mix of modern and vintage typefaces and crafted a diamond shaped logo in the middle where the name of the beer is framed. According to  founders, they didn’t set out to create the best beer in the world—just one that tastes pretty good and looks cool in your hand. Gotta admire the honesty.

Thirst Craft, Potter’s Craft Cider

Cider often suffers from the woes of predictability. An apple-based drink often gets an apple-based design. Not so with Potter’s Craft Cider Bloom Series. Though the cider was indeed made from the apples grown in the founders’ Virginia orchard, Thirst Craft honed in on the line’s unusual flavor combinations, which include guava and watermelon. Each cider has a woozy watercolor-style illustration of the accompanying fruit, making for a juicy looking label. No apples in sight.

Vice, Old Blue Last

Did you know Vice has a beer? Of course it has a beer. The media company, known for its perpetual youthful irreverence is the purveyor of Old Blue Last, a high-design twist on a crappy lager. The brew comes in an appropriately trendy can—a sparse shiny gold emblazoned simply with a sans serif blue type that says Old Blue Last and the ABV. According to Vice, the no frills branding is meant to buck the craft brewing world, which has become fussy and not cool. A hip, disaffected beer for a hip, disaffected brand. Who would’ve guessed!

Watermark Design, Tarongino

Tarongino, a new sparkling wine in a can, is pretty enough to win over even the most snobbish of viticulture aficionados. Made from hand-picked Valencia, Spain oranges and combined with a sparkling white, the effervescent spritzer is perfectly reflected in the can’s soft, colorful look. Watermark Design says the can is supposed to evoke the Mediterranean Sea, all hazy sunsets, good vibes, and warmness—we’re totally happy to buy into that.

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