Few things feel as luxurious as cracking open a bottle of ornately designed booze. Under ordinary circumstances, the intentional mess of typefaces, textures, and handwritten scribbles would be enough to make any designer pull her hair out. But on an old-school bottle of gin? Classic perfection. Liquor brand Luxardo tapped Here Design to create labels for its London Dry Gin and the new Sour Cherry Gin, and they appropriately harken back to the company’s early 20th century roots. The labels center around Luxardo’s recognizable logo, but Here was able to get a little creative when it comes to color, type, and texture. The designers embossed type on what they describe as a “toothy” matt paper stock. The Sour Cherry uses a deep maroon color palette while the London Dry takes on a lighter blue; both have just the right amount of gold foil. While we do love a modern rebrand, there’s still something so satisfying about a liquor brand that pays homage to its past without feeling gimmicky.