If we’re being honest, we cannot in good faith promote a whiskey that tastes like peanut butter, but we can get behind a good sheep logo. Skrewball whiskey is a new booze brand that grew out of a San Diego restaurant’s famed shot.
OB Noodle House enlisted the team at The Movetic to come up with a holistic brand that represented the quirkiness of its product. They landed on a sheep as a representation of all the oddball, black sheep out in the world who might also be into an oddball black sheep kind of whiskey. Despite its unconventional flavor, Skrewball’s label is, in fact, rather conventional.
The centerpiece of the white label is Skrewball’s logo—a faceless sheep head whose background is meant to evoke a dripping mixture of whiskey and peanut butter. Sound weird? It is a little bit. But then again, no one ever said a whiskey flavored peanut butter was normal.