Back in 2016, when Finnish designer Milja Emilia Korpela created the brand identity for Alda, an Icelandic all-natural lemonade made with marine collagen, she was living in Iceland and was inspired by its landscape—“Those open spaces, simplicity, calmness,” Korpela says. Five years later, when tasked with creating the label for a new flavor, Korpela built on her existing design system, which is as fresh and striking today as it was then. For Alda’s recently released cucumber edition, Korpela used color blocks and movement as a kind of “interpretation of the drink’s crisp taste,” along with soft pastel greens. The logotype, with its white background and the “breathing space” between letters, was inspired by “minimalist Nordic aesthetics.” The idea, Korpela says, “was to use a ‘friendly,’ inviting typeface that would fit well in the concept.” After all, what’s more plainly welcoming than a glass of lemonade? For the same reason, Korpela wanted to do something different for the bottle’s claims, which can often read like a list of jargon when stacked on top of each other. Instead, she encircled the center flavor icon with terms like “sugar-free” and “100 % natural” which gives the bottle a more playful approach to a trend that has become more common in recent years as consumers become more interested in what beverages are made of.