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Clever Beer Labels, a Funky Vermouth, and a Scratch-off Wine Bottle Designed For Fidgety Drinkers

Happy hour is back, and we’ve got some excellent alcoholic branding to lift the winter doldrums—or at least forget about them momentarily. Read on for the best in booze branding this month.

Kingdom and Sparrow: Small Beer Brewing Co.

In the case of Small Beer Brewing Co., the name matches the label. UK design studio Kingdom and Sparrow designed the visual identity for the low ABV beer, using the universal signal for “small.” The design team created a detailed illustration of a hand—the brewer’s hands, in fact—and framed it with simple geometric shapes and an otherwise clean layout.

Thirst Craft: Mother’s Little Helper vermouth

For his first vermouth, California winemaker Matthew Nagy wanted a bottle that spoke to the drink’s provenance. Made in honor of his mother, who loved vermouth, the Thirst Craft-designed bottle somehow evokes both California’s glamorous mid-century drinking culture and the state’s psychedelic history. The hand-lettered label features flamingo pink type and palm trees growing out of a pill box. It’s a little classy and a little wild, which is exactly how drinking vermouth makes us feel.

IWANT Design: Talia beer

With flavor notes like ripe papaya, pumpkin roll, lemon meringue, and pineapple Push Pop, it was almost a given that Talea Brewing Co.’s branding would be just as vibrant. Started by two MBA-carrying women, the NYC brewery embraces a funky identity that centers around a playful black wordmark that’s overlaid on series of polkadots. London design shop IWANT gave every beer its own background pattern, from stripes to geometric shapes, which creates a gloriously frenzied look that somehow still feels pulled together.

Atipus: Vi Novell wine

Label pickers, rejoice. Barcelona design studio Atipus crafted a ten-year anniversary bottle for winery Vi Novell with a built-in activity for the fidgeters among us. Every bottle in the series is printed on metal back paper with a scratch-able serigraphy that disguises the illustration below. Scratching the label with a coin (or your finger) reveals a hidden pattern that changes with every silvery scrape that disappears.

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