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Bold Beers, Colorful Wine Lables + a Pleasingly Sophisticated Approach to Cocktails

Welcome back to Happy Hour! This month we’re featuring a colorful array of packaging that ranges from illustrative beer cans to high-class bottles for elegant sipping. Read on to see the best in booze branding.

Yard NYC: Threes Brewing

With names like Chronic Myopia, I Hate Myself, The Dictator is the People, and Constant Disappointment, the beers coming out of Threes Brewing really only had one choice when it came to their packaging: go weird. The Brooklyn brewery has worked with creative agency Yard NYC since its launch in 2014. Throughout the years, Threes’ packaging has developed a wry sense of humor that borders on the surreal. For a recent line of brews, Yard founder Stephen Niedzwiecki took inspiration from the beat novels of the 1950s and ’60s, and drew from the evergreen aesthetics of Swiss and Dutch design posters from the likes of Josef Müller-Brockmann. The resulting cans look like drinkable mid-century book covers, with a twist of humor.

Young Jerks: Sunday Radler

Summer might be over, but this slice of warmth lives on in this extremely cheery can from Sunday Beer Co. The designers at Young Jerks created a grapefruit-colored can for this beer, which happens to be a mix of beer and, yes, grapefruit juice. The can draws from the initial identity Young Jerks created for the original Sunday Beer. “Basically our goals for the radler were to continue the irreverent, easygoing, backyard Dad vibe we had set for the conventional Sunday Lager,” explains Young Jerks co-founder Dan Cassaro. Both cans show off thin linework, a geometric emblem, and some wavy details that clearly communicate that this is a beer to be consumed while having good times only.


Thirst Craft: Born & Raised Wine

Funky notes! Efference! Is that cow poop I’m tasting? Unlike the staid designs coming out of more traditional wineries, the trendy winemaking process of natural wine lends itself to a, let’s just call it, more creative approach to label design. This new line of wines from Born & Raised settles somewhere in the middle. Thirst Craft designed a series of lush labels that all look of a part. “When every label is a different piece of artwork, it discourages exploration within a range,” the studio says. To make the seven wines feel part of a series, Thirst Craft developed a consistent system that centers around bold, blocky sans serif type printed in white on top of an abstract and colorful palette.   

Oliver Shilling: Edmunds

A little bit classic, a little bit playful, these bottled cocktails are the kind of drinks you set out to impress your fanciest friends. London-based Oliver Shilling designed the identity and name for the new booze brand with the goal of harkening back to the days before drinks were served in plastic cups. The color coded labels feature gilded type, a clean, sophisticated layout, and a shield, lest you forget that these single-serving drinks are for elegant sipping, not gulping.

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