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Elegant Mezcal, Clever Brew Branding + Wines That Are Almost Too Pretty to Drink

A toast to the best branding in beverages

It’s time to close your work email and crack open some exceptionally well-designed beverages. This Friday we’re raising a glass to celebrate some of the best new bottles (and cans) to hit store shelves. Here’s what we’re toasting to.

1
Cielo Verde, Sodio

Put the shot glass down. This classy mezcal is made for sipping not shooting, which you could probably glean from its elegantly designed bottle. Mexican studio Sodio designed a new identity and label for Cielo Verde (translation: green sky), a five-generation, family-owned purveyor of mezcal.

Appropriately, the bottle has a vintage vibe to it. You can almost see it lining a cellar shelf, aging to perfection. Sodio’s logo is an abstracted take on an agave plant. And its simple label incorporates plenty of white space which creates a serene (can mezcal be serene?!) aesthetic when paired with the sea foam serif font.

2
Tickety Brew, Carter Wong

UK beer brand TicketyBrew launched in 2013 with three beers. Five years later, it offers 35 flavors, including wild ones like salted caramel and coffee and peach iced tea. Novelty is part of the brand’s identity (it releases a new special edition flavor every four to six weeks), which has made crafting a cohesive labeling system a real challenge.

The design agency Carter Wong recently finished an overhaul of TicketyBrew’s labeling, giving it a consistent look and feel while nodding to the brand’s love of experimentation. The main label wraps around the bottle like a ticket (clever!), and uses minimal copy to keep a clean feel.

Tickety Brew’s core line of beers are designed for consistency and clarity with a pre-set set palette of colors and numbered stamps that differentiate between beer types. Meanwhile, the rotating  cast of specialty beers have a little more fun with background patterns and a wider range of colors.

3
Botánico, Fagerstrom

Wine is like a black box. How can you tell from a single label what you’re going to get? Fagerstrom Studio designed a new label for the Spanish wine brand Botánico that attempts to tie the wine’s botanical roots to its design.

Each wine uses a soft color palette and abstract imagery designed to evoke its flavors and aromas. All of them feature some form of leaf and geometric shape. For the word mark, Fagerstrom used “Calendas,” a typeface it describes as “classic but modern.” We’re not sure the labels truly decode the flavor profiles inside each bottle of wine, but we have to admit, it’s a beautiful graphical system all the same.

4
Brabance, DIFT

When the studio DIFT began designing the label for Brabance, a new blonde ale made in Belgium, it had to strike multiple balances. How do you create something that feels globally relevant but local? What’s the best way to harken to the past without feeling overtly vintage?

Its solution was a label that employs Litchenstein-esque dots, bright red accents, and current Belgian architecture. The label has a vintagey, maritime feel without relying too heavily on dated aesthetics.

The rotating illustrations of architecture is a funny quirk that makes the beer feel rooted in its home country while still being attractive to foreigners. It’s not easy to stand out in one of the biggest beer countries in the world—but Brabance shouldn’t have much trouble.

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