Bailey Nelson doesn’t make beer by trade, but that hasn’t stopped the Australian eyeglasses shop from coming up with a lovely label for its in-house brew. The optical shop partnered with Ben Buckler Brewery in Sydney, Australia, to create a celebratory beer that it will serve at store events and marketing activations. Though “authenticity” isn’t the first word that comes to mind for a marketing-oriented beer, the label itself (created in-house) is attractive enough for us to ignore that fact. The mint green label wraps around a black can, and its two type treatments—a bold sans-serif and a lightweight typewriter font—black type ties the whole thing together into a very cool, vaguely mint-chip ice cream-esque package.